If you can muster it, you can offer participants coffee/tea and a snack, a gift card, or a discount code from the company in return for their participation. That should get you enough material for the first iteration. It’s best to have a minimum of 3-5 tests (remote or in-person). I know you frequently travel by bus, and I’d like to see how you would use it.” It’s a public transportation journey planning app. “Hey Walt! I know you’re really busy, but I’m hoping you could spare me half an hour and help me out with a project I’m working on. Participating in user testing isn’t familiar to most people. Sometimes it can be difficult to explain what you’re looking for when recruiting potential users. If you’re working with an external client on a bigger project, I recommend using services such as, ,, or. You need unbiased feedback-good or bad-to really get value out of the test. It’s important to find unbiased participants who will not just want to be “nice to you,” i.e., like everything they see. Other members of the team can do the same. You could also ask for a referral to their contacts. Reach out to the sales team or the stakeholders and get some customer contacts.įor a small personal project or an in-house company project, try reaching out to your friends on Facebook who fall into the target audience. If you’re working on a project with existing customers, recruiting should be easy. If people accomplish 38 tasks, I have a success rate of 85%. If fifteen people test three features, that makes for 45 (15x3) tasks. Working with this spreadsheet, I can evaluate the success of my prototype.
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